PRIVACY & DATA
Privacy Policy
Empress Studio, trading as Empress Camera & Creator, uses information you provide to support shopping, enquiries and after-sales service in Malaysia.
Information we collect
When you place an order or contact us, you may provide your name, phone number, email address, delivery or billing address, order details and the information you include in your message. Sell, trade-in and rental enquiries may also include equipment details, condition, accessories, preferred dates and inspection information. The website may record technical information needed to operate the cart, checkout and site security.
How we use information
We use this information to respond to enquiries, process and support orders, arrange fulfilment, review sell or trade-in requests, handle rental enquiries, and deal with after-sales or legal obligations. Submitting a rental enquiry does not confirm a booking.
Service providers
Information may be handled by the website, hosting, payment and delivery services needed for the relevant transaction. We do not publish the details you submit in a private enquiry form. The particular providers involved depend on the service used.
Website AI assistant
Our optional AI assistant uses OpenAI to process chat text and selected, approved public product and policy information. Open the assistant only if you want to use this service. Do not enter sensitive information. Contact details for staff follow-up are collected separately and are not included in model requests.
The assistant uses a secure session cookie to keep your conversation together and prevent misuse. Anonymous conversations are scheduled for deletion after 24 hours; you can also select “Delete this chat”. If you confirm a staff follow-up, the necessary conversation, contact details and staff notes are stored privately for up to 180 days. Usage records without message text are retained for 90 days; anonymous cumulative cost totals may be retained longer to enforce the pilot limit.
We request no persistent response storage from OpenAI, but its service and abuse-monitoring retention rules may still apply. This does not mean zero retention. Deleted data may remain in backups until normal backup rotation. Use our Contact page to request deletion of a submitted enquiry or assistance with your data.
AI answers can be incomplete. Staff must confirm unverified availability, warranty, discounts, rental terms, trade-in values and delivery conditions. Requesting staff follow-up does not reserve equipment or guarantee a response time. Staff replies are reviewed and sent manually.
Your requests
You can ask about your information, request access or correction, or raise a privacy concern through our Contact page. We will review requests in line with applicable Malaysian law.
Retention and updates
Records are kept for the time needed to handle the relevant enquiry, transaction, support request or legal obligation. Retention can differ by record type. We may update this notice when our services or processes change.